Hi, I’m Joy

A UX Designer from Johannesburg, South Africa with a zeal for creating seamless digital experiences through the lens of psychological insights

Designing for connection

User Research

Using research and analysis to uncover insights that drive user-centered and thoughtful design decision

UX Design

Translating insights into intuitive and seamless user experiences through wireframes and prototypes

UI Design

Bringing designs to life with balanced layouts and intuitive visuals that enhance usability and reflect brand identity

Airline Case Study

UX Design

Azure Airlines

A hypothetical airline case study focused on redefining the passenger booking experience with intuitive, serene, and user-centered design

E

Research informed

E

User centered design

E

Advanced prototyping

E

Light and dark mode

View Case Study

MY UX TOOLKIT

Research

Competitive benchmarking

Online survey

Usability Testing

Analyses

Affinity Diagram

Customer Journey Map

Flow Diagram

Design

Wireframing

Prototyping

Annotations

About Me.

I’m a UX Designer based in Johannesburg, South Africa, with a degree in psychology and counseling. My passion lies in merging these two disciplines to create systems that work in harmony with human behavior.

With a diploma in UX Design, I’m professionally trained and deeply committed to crafting user-centered products. I believe in designing digital experiences that are not only functional but also meaningful—because better digital products contribute to a better world.

Continuous learning and improvement drive me. Currently, I’m expanding my expertise in UI and UX design while also stepping into the field of front-end development to bring designs to life.

If you’re interested in collaborating or have a project in mind, I’d love to connect!

Let’s get in touch

EMAIL

joy.atkinson.js@gmail.com